2025

Bon Parfumeur

Identity

For this project, we created a visual campaign celebrating Bon Parfumeur’s fragrance 602. The series explores the sensory duality of warmth and freshness through a play of textures, reflections, and natural materials. Each image captures the balance between light and shadow, raw wood and pure water, evoking the bold yet refined essence of the scent. The visual universe combines elegance and modern minimalism, translating the brand’s Parisian craftsmanship into a contemporary aesthetic language.

Through clean silhouettes, controlled lighting, and a refined palette of greens and blacks, the images evoke confidence, sensuality, and quiet strength. The result is a visual ode to sophistication and self-expression, echoing the bold character of Bon Parfumeur’s 602.

From sign to experience.
Mediums become fields of expression, where raw matter transforms into a visual, tangible, and living language.

Through clean silhouettes, controlled lighting, and a refined palette of greens and blacks, the images evoke confidence, sensuality, and quiet strength. The result is a visual ode to sophistication and self-expression, echoing the bold character of Bon Parfumeur’s 602.

The ingredients series captures the raw beauty and texture behind 602. Each composition isolates a key element of the fragrance, translating its essence into a refined visual form.

The ingredients series captures the raw beauty and texture behind 602. Each composition isolates a key element of the fragrance, translating its essence into a refined visual form.