2025

Lagos space programme

Identity

Winner of the Woolmark Prize in May 2023, Adeju Thompson aims to build a fashion brand that reaches far beyond Lagos: universal, powerful, ready to conquer the world while celebrating the strength of made in Nigeria. Studio H:24 worked on the branding and its deployment: logo development, brand speech writing, brand book creation, and brand guidelines design to support every expression of the fashion label. A fashion identity born in Lagos.

Designed to shine worldwide.

Fashion born from contrasts.
Lagos as a pulse raw, electric, undeniably modern. A visual system built to amplify silhouettes, confront reflections, and claim space.
Matter becomes message.
Style becomes structure.
Identity becomes movement.

From sign to experience.
Mediums become fields of expression, where raw matter transforms into a visual, tangible, and living language.

Fashion born from contrasts.
Lagos as a pulse raw, electric, undeniably modern. A visual system built to amplify silhouettes, confront reflections, and claim space.
Matter becomes message.
Style becomes structure.
Identity becomes movement.

From the industrial landscapes of Lagos to the global fashion scene, a new language emerges: bold blue, sharp lines, mirrored realities.
Where each garment becomes architecture,
each image a declaration.

From the industrial landscapes of Lagos to the global fashion scene, a new language emerges: bold blue, sharp lines, mirrored realities. Where each garment becomes architecture,
each image a declaration.

From the industrial landscapes of Lagos to the global fashion scene, a new language emerges: bold blue, sharp lines, mirrored realities. Where each garment becomes architecture,
each image a declaration.